News & Enrollment Reports


Upcoming Meetings:

  • Tuesday, April 10, 2018
  • Tuesday, May 8, 2018
  • Tuesday, June 12, 2018
  • Tuesday, July 10, 2018
  • Tuesday, August 14, 2018
  • Tuesday, September 11, 2018
  • Tuesday, October 9, 2018
  • Tuesday, November 13, 2018
  • Tuesday, December 11, 2013
Enrollment Services Center at Brooklyn College

The Office of Enrollment Strategy & Management (OESM), in consultation with key University constituents, develops and implements a comprehensive enrollment plan with targets and strategies to meet specific enrollment goals that support the University’s strategic and academic master plan.

In collaboration with CUNY’s 24 colleges, the Office of Enrollment Strategy & Management designs, implements and manages University-wide strategies and policies to support student success in enrollment, retention and graduation.

Campus-specific goals and day-to-day operations pertaining to enrollment occur locally at each CUNY campus.

Our Offices

The CUNY Welcome Center is the central recruiting office for CUNY. Although each CUNY College retains an admissions office, the Welcome Center’s primary responsibility is to disseminate information regarding all of the University’s colleges to prospective students. Through extensive outreach efforts and in-house counseling, the staff provides support and guidance to students. The Welcome Center staff work closely with the University Application Processing Center (UAPC).

Application Processing

The University Application Processing Center (UAPC) is the central collection point for undergraduate admission applications to CUNY. Its major functions include the review and evaluation of all incoming applications and documents to determine eligibility for each CUNY college based upon criteria established by each college.

Financial Aid
The Office of Student Financial Assistance (OSFA) serves as the central administration support system for the individual financial aid offices among CUNY’s colleges.

The Office of the University Registrar (OUR) oversees University-wide policies and procedures and recommends practices to ensure accurate, efficient, and prompt service to students and staff.

Office of Enrollment Strategy and Management Staff

Laura Bruno
Assistant Vice Chancellor for Enrollment Strategy and Management

Mark Ciolli
University Director of Undergraduate Recruitment

Sonja Gomez Prophete
University Director of Graduate Enrollment

Sharon J. Hardy
Enrollment Coordinator, Division of Enrollment Strategy and Management

Denise Kessler
University Director of Admissions Systems

Geri Meyer
University Director of Application Processing

Elaine Pimentel
Deputy Director of Financial Aid and Compliance Officer

Vivek Upadhyay
University Registrar

Organizational Structure

The Office of Enrollment Strategy & Management is comprised of the following central offices: CUNY Welcome Center (Undergraduate Admissions and Recruitment), Graduate Studies (Graduate Admissions), Office of Student Financial Assistance, University Application Processing Center, and the University Registrar. Organizational Charts

EM Council

Senior enrollment officers appointed by each college president, as well as Central Office staff, serve as representatives to the Enrollment Management Council (EMC). Chaired by Assistant Vice Chancellor for Enrollment Strategy and Management, the Council meets monthly to discuss enrollment planning, and to ensure the effective coordination of enrollment strategies and activities with University-wide initiatives and partnerships with other University constituents.

In addition, under the EMC’s auspices, professional staff from the central office and campuses meet monthly in area specific councils:

  1. Council of Financial Aid Officers (CFAO)
  2. Council of Registrars (CoR)
  3. University Council of Admissions and Recruitment Directors (UCAR)
  4. Graduate Council

Related Offices

Office of Academic Affairs

College Bursars


Office of Institutional Research & Assessment
The Office of Institutional Research web site contains many reports on trends in enrollment, admissions, retention, and student characteristics that college enrollment managers may find useful.

Division of Student Affairs

Office of Communications & Marketing